Dar es Salaam – July 24th, 2012. Precision Air-Tanzania’s leading airline has today launched its new company website and embarked on a social media campaign, which aims at improving relations with its customers as well as sharing important information with its publics in an efficient manner.

Speaking via YouTube in Dar es Salaam Precision Air’s Acting Commercial Director Mrs. Lilian Massawe said that the new website was specially designed to be user-friendly for customers and suited with all information necessary about the company, as well as state-of-the art features to accomplish their travel plans.

“Among the special features that we have added unto the new website is information about all our 16 destinations as well as an Internet Booking Engine that will enable customers to book and play online with their Master or Visa credit cards,” said Mrs. Massawe.

The website www.precisionairtz.com also comes with an electronic customer feedback form, which will allow the company to get direct and valuable feedback from customers wherever they are in the world.

Meanwhile, the airline has also launched a social media campaign on Facebook, Twitter and YouTube so as to go with market trend of having an online presence, as well as an interactive setting with clients.

“Our online social media campaign therefore aims at increasing our company’s trustworthiness, good will and direct engagement with our customers. We also believe this will generate a highly powerful traffic for our new website as well as discover our customers’ preferences online,” said Precision Air’s Corporate Communications Officer, Amani Nkurlu.

“We would like to welcome all our supporters to like our Facebook page www.facebook.com/PrecisionAirTz and follow us on Twitter via www.twitter.com/PrecisionAirTz and get a chance to win wonderful prizes from Precision Air,” Mr. Nkurlu added.

In 2011 the airline launched an Internet Booking Engine known as Click and Fly aimed at making bookings easily accessible and payable through credit cards transactions. Year 2010 also saw the launch of PW-SMS, a product which enables a passenger to inquire ones flight up-dates simply by the push of the button on ones mobile phone.

Precision Air currently offers the widest connections to all major towns in Tanzania including Mwanza, Bukoba, Musoma, Kigoma, Kilimanjaro, Arusha, Zanzibar, Mtwara, Dar es Salaam. Regionally, the carrier flies to Nairobi and Mombasa in Kenya, Entebbe in Uganda, Hahaya in Comoros, Lusaka in Zambia, Lubumbashi in Congo DRC as well as Johannesburg in South Africa. Plans are underway to conquer more destinations in the SADC region and further afield.

Issued by the Corporate Communications Office

Tel: 0786 404 010/0712 223 839